Daemon Group was a small start up creative agency in Sydney and Prague. Through a series of acquisitions, it became a much larger and serious agency with offices around the world. I was asked to re-design their identity to reflect this new state of affairs.
Daemon Group's visual identity was inspired by Art Deco posters and photography from the 1920s and reinterpreted with a modern urban twist. The photography was commissioned to supplement this theme and to give Daemon Group an international appeal. The visual identity kit aims to support Daemon Group's manta to "Think Courageously".
creative / art direction / design