With the relaunch of the Isentia corporate identity, they wanted to look at how they were perceived by their employees and more importantly future candidates. The cornerstone of Isentia’s culture is knowledge, it’s at the heart of everything Isentia does. I was consequently asked to look at their Employee Value Proposition.
I wanted to retain “knowledge” at the heart of the communications but highlight the personal benefit of “growth”. The result was the following value proposition:
[KNOWLEDGE] GROWS HERE
The foundation of our business is about [KNOWLEDGE] that we help our clients access no matter what information or advice they need. And the key to working at Isentia is knowing that we are always growing and improving.
Your [EXPERIENCE] GROWS HERE, whatever shape that takes for you as an individual. You will be able to GROW [SKILLS] HERE through our training programs, GROW [YOUR MATES] HERE by working with great people, GROW [YOUR WELL BEING] HERE with our health and wellbeing program, and [OPPORTUNITY] GROWS HERE ensuring that your career takes shape the way you want it to.
I wanted the creative to reflect the young, digital and global nature of the company so Flickr was chosen as the primary source of creative imagery along with the stories of the photographers featured. This also supported the emergence of a Flickr community within Isentia’s employees.
creative / art direction / copy / design