Two Social were asked by Brandtology (Asia's largest Online Business Intelligence Company) to help promote their Maybelline case study to marketing managers of large international businesses.
The result was a cutting edge LinkedIn campaign. Long form articles were used to entice targeted professionals to visit a microsite where they could enter their details to download the exclusive Maybelline case study. This gave Brandtology warm contacts to begin conversations about their services. I was responsible for the creative and art direction of the campaign.
creative direction / art direction / design