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2014 'Ask an IBMer' Graduate Campaign

We were asked by IBM to help them promote their diverse range of careers across many disciplines to women graduating from Australian Universities.

We created a series of videos featuring inspirational IBM women sharing their unique experiences of what it's like to be an "IBMer". These videos were housed on a responsive Facebook app that made it easy for IBM to share at graduate careers fairs. To create a cohesive campaign we also designed the exhibition stands to tie into the videos and app.

W3 Awards - Silver Winner

creative / design / video direction

IBM-Grad-App-iPhone-Mocks_3.jpg
IBM-Grad-App-iPad-Mock.jpg
IBM_Video-Shoot.jpg

Copyright © Stuart Hipwell 2020