Cricket Australia approached us to create a retargeted social video campaign to promote the upcoming Ashes series to families. They wanted parents to view The Ashes as a family friendly, good value day out. Instead of focussing on cricket, we decided to focus on the fond childhood memories of parents, connecting their experiences and emotions to their aspirations for their children. The result was a 80s themed flashback campaign. This was a fun project with lots of nostalgia and fluro!
creative direction / art direction