“Australia’s self-employed are at the heart of this nation. They keep us fit, make our homes beautiful, even care for our kids. They spend hours organising us, but who’s looking out for them?”
This is the notion from where this campaign sprung. We wanted to give back to the Australian's self-employed so we enlisted Shaynna Blaze (Australia's authority on organisation) to be an authentic face of the campaign. Shaynna worked with us to organise self-employed Charlotte's work place and demonstrate how Quickbooks could organise her finances along the way.
creative direction / art direction