The brief for this project was to create an attraction campaign for IBM that appealed to the cream of University graduates while having a cool “geek chic” flavour.
The client wanted to communicate that only the best of the best would make it through the application process. I came up with the concept “Survival of the Smartest” and gave the creative a cool 1970's retro geek appeal. Below is the result. This project featured on Behance Advertising Served curated gallery.
creative / art direction / design / copy