When Konica Minolta released the Bizhub C6000, it wanted to aim it at small digital print companies. The idea was that the C6000 Production Printer could give small digital print companies the opportunitiy to compete with the giants of the industry at a low entry point.
I was asked to develop a creative campaign that highlighted the potential of the Bizhub C6000, resulting in the "Compete with the Big End of Town" campaign. The imagery depict C6000 printers forming city skylines highlighting the ability to match it with the big boys.
creative / design / art direction / copy / photo manipulation