With the success of the already popular Think02 biannual magazine, Daemon Group decided to explore the new medium of iPad publishing. I was asked to lead the project.
I had to interpret the design of the printed publication to meet the requirements of this new medium, so after much experimentation and debate, I adopted the concept 'less is more'. The aim was to create an easy to digest digital magazine with a limited word count and restricted interactivity where it would add value to the magazine. Getty Images came on board and supplied all the images and video content to the magazine taking full advantage of the iPad's screen resolution.
creative direction / art direction / editorial design / UX design / editing