Toyo Tires had a magazine advertising deadline looming with no creative to run.
With no defined brief or direction, I was asked to create a series of brand ads to promote their off-road and performance tyres. The artwork was due to the publishers within 4 hours. The result was the Tread New Ground campaign. I was responsible for the creative concept, copy writing, art direction, design and photo manipulation.
creative / art direction / copy / photo manipulation