Independence is Precious

I'm just in the finishing stages of creative directing the new Mission Australia Independence is Precious campaign. The campaign involved a social media video, online advertising, social advertising, OOH advertising (both digital and static) and press advertising. I'll be launching the campaign on this site in April, so keep your eye out. Here's a behind the scenes peek of the video and photography shoot.

Director Nick Bolton trialling the POV camera rig

Actors Layla and Verna  preparing for the Child poverty scene — Actors Layla and Verna preparing for the Child poverty scene

2016 Hip&Well Pinnys

Every year I pin to my Pinterest board "Creative Stuff I Love" anything that inspires me. Looking over it on the Christmas break, I was amazed of the absolute talent I was privileged to witness. So I decided to create my own awards, "The Pinnys" to celebrate this creativity. Below are the winners:

Best Illustration Series

IT Characters by Dmitry Narozhny – Thailand

Best Photography Series

Ski Hopp by Gem Fletcher & David Ryle – England

Best Typography

Best Packaging

Ditop Sacks of Cement by Rubio & del Amo – Spain

Best Identity

Saint Etienne Opera House by Grapheine – France

Best Signage

Grafting Architecture by Bildi Grafiks – Spain

Best Architecture

The New Bauhaus Museum by Chris Precht – Austria

Best Interior

Scorpios Mykonos by Annabell Kutucu – Germany

Most Innovative

Coolest Award

Rhei – The Liquid Clock by Damjan Stankovic – USA

Congratulations to all winners!

Mission Australia #NoticeUs Campaign wins more awards

And the awards keep coming in for the Mission Australia #NoticeUS campaign. We've just won 2 Summit International Emerging Media Awards for Public Service/Non Profit Video and more excitingly Social Media Campaign.

In addition the campaign won 2 W3 Awards (Not for Profit Branded Content and Not for Profit online video) and 3 Davy Awards (Branded Social Campaign, Use of Video and Video Content). I'm very proud of this campaign and the efforts of all involved.

Mission Australia #NoticeUS wins a WOMMY Award in Miami

Two Social won the WOMMY Award for Cause Marketing in Miami last week for the Mission Australia #NoticeUS Campaign (which I led the creative for). I was very honoured to collect the award personally for the team. A big thank you goes out to Gill Matthews, Jack Williams and James Mellows and the team from Content Kitchen who all played pivotal roles in the project. Also a big thank you to Judi Lewis, Tony O'Halloran and the team from Mission Australia for their courage and trust in this campaign.