I'm just in the finishing stages of creative directing the new Mission Australia Independence is Precious campaign. The campaign involved a social media video, online advertising, social advertising, OOH advertising (both digital and static) and press advertising. I'll be launching the campaign on this site in April, so keep your eye out. Here's a behind the scenes peek of the video and photography shoot.
Every year I pin to my Pinterest board "Creative Stuff I Love" anything that inspires me. Looking over it on the Christmas break, I was amazed of the absolute talent I was privileged to witness. So I decided to create my own awards, "The Pinnys" to celebrate this creativity. Below are the winners:
Best Illustration Series
Best Photography Series
Congratulations to all winners!
And the awards keep coming in for the Mission Australia #NoticeUS campaign. We've just won 2 Summit International Emerging Media Awards for Public Service/Non Profit Video and more excitingly Social Media Campaign.
In addition the campaign won 2 W3 Awards (Not for Profit Branded Content and Not for Profit online video) and 3 Davy Awards (Branded Social Campaign, Use of Video and Video Content). I'm very proud of this campaign and the efforts of all involved.
Two Social won the WOMMY Award for Cause Marketing in Miami last week for the Mission Australia #NoticeUS Campaign (which I led the creative for). I was very honoured to collect the award personally for the team. A big thank you goes out to Gill Matthews, Jack Williams and James Mellows and the team from Content Kitchen who all played pivotal roles in the project. Also a big thank you to Judi Lewis, Tony O'Halloran and the team from Mission Australia for their courage and trust in this campaign.