I'm just in the finishing stages of creative directing the new Mission Australia Independence is Precious campaign. The campaign involved a social media video, online advertising, social advertising, OOH advertising (both digital and static) and press advertising. I'll be launching the campaign on this site in April, so keep your eye out. Here's a behind the scenes peek of the video and photography shoot.
Photographer James Green and his team
Retouching photography
Director Nick Bolton trialling the POV camera rig
Actors Layla and Verna preparing for the Child poverty scene
Last scene of the shoot